Competitive analyses

The Lexus Gs F is a sports car that supplies a roomy cabin. With enough torque behind the engine and room for a family, this Sports car provides the best of both worlds.

Mercedes Benz is Lexus' main competitor Lexus created sixteen (16) models in 2014 and nineteen (19) models in 2015. Mercedes release nineteen (19) models in both 2014 and 2015 making them a direct competitor in their class. This disregards Audi and BMW manufacturing over twenty (20) models in 2014 and over a whopping thirty (30) in 2015.

I feel as though

     "effective advertising could persuade you that a particular brand is better or more appealing than the competition." (Page 2 of Online Textbook)

With a great ad campaign Lexus could begin to give a lot of Companies a run for their money.

How do they draw customers and clients?
Their reputation. Although BMW has been a household name for quite some time now BMW has been facing a lot of questions regarding their newer models that don't see to be standing the test of time. With a lot of electronic issues being reported, this may be the best time to educate the world on Lexus' world class expectation of quality.

·      What amenities or facilities are offered that you don't have?

      BMW and Lexus really go neck in neck when it comes to price point, luxury, etc. It comes down to what kind of driver are you and what do you represent. When I think BMW, I think a sporty young man or women who is young and reckless. When I think of a Lexus I think of a married Man or Woman with children who like to know they can leave you in the dust if they absolutely have to.

      Sales people at BMW seemed to be a bit more brisk and pushy, when Lexus made it feel like I was buying an experience or a lifestyle. There felt to be less pressure and just an overall more relaxed feeling.

·      What challenges are they facing?

      Lexus, along with all other automotive companies are facing an ecological challenge. The need to lead the way in eco friendly product grows more and more everyday. In order to supply great products, they need to beat out the competition when it comes to innovation which is expensive. There is always a new eco friendly car and a month later a better one comes out and it goes on.

·      How do they plan on improving?

Lexus has been improving by giving their cars a bit more personality through widening their variety of sports cars with a lot of new additions to their engines like "jazzing up its engine lineup -- following the Audi and BMW example -- by offering a 2.0-liter turbo engine in entry-luxury vehicles and as a base engine for mid-sized vehicles. The turbo is expected to be in the 250-HP range"

      "Creative thinking is the ability to stretch beyond the ordinary, to be original, innovative, and flexible. People who think creatively recognize commonalities, visualize metaphorically, modify and elaborate imaginatively, and envision the unlikely. Certain behaviors promote creative thinking, such as looking for connections, observing acutely, asking questions and recognizing problems, and being open to new ideas and methodologies." (page 32 of textbook)

With this, Lexus has recognized that their competitors have a space for their customers that prefer to drive fast a look like it, as Lexus generally caters to one target market. By adding more "innovative" and "being open to new ideas" creating more sport options will create another option for their competitors customers.







http://www.autonews.com/article/20130729/OEM04/307299984/lexus-to-increase-its-sporty-quotient

http://www.autonews.com/article/20150316/RETAIL01/303169995/tier-2-luxury-brands-struggle-to-compete-with-elite-germans-lexus