I am advertising to both genders so there will be specific channels to attract the women who make men's decisions (eloped women) and men who want a fast family car (eloped men).
For the men:
I will like my ad to be on Spike TV, News Channels, and sorting events. These are the kinds of channels that are mainly streaming their most watched shows after work. Usually the men watching after work have a job that occupies them during the day because they have families to take care of. This will maximize the target market I am going for. This ad campaign will attract successful men who want a mid-life crisis kind of car.
For the women:
I will like my ad to be on Lifetime, the Food Channel, and Oxygen. The ad is a funny commercial and it reads as follows.
A Lexus GS F is driving down a windy road down the California coast. The superman song is playing. You are than inside the car and a man is intensely driving very concentrated. When he peers next to him at his wife, there is silence. The next shot is of his wife enjoying the scenery with a classical song playing. She stretches out and looks back at her kids a smiles enjoying the new family car. The shot cuts back to the married couple gazing at each other in that silence and they smile. The next shot is of the Lexus GS F driving down the windy road with the superman song and the slogan appears, "get the bets of both worlds with the Lexus GS F".
This is a humorous way to portray the two ways this car can be perceived. To a man it's fast and speedy. To a woman its spacious and safe with a fun edge. You get the best of both worlds.
No comments:
Post a Comment