Tuesday, February 9, 2016

EOC CIGARETTE AD



  • 1. Determine the scenario: What happens in this frame?
  • A man in a scenic environment holding Salem Cigarettes who I solder, handsome, and has a starge look upon his face.

  • 2. What is the setting? What are the conditions?
  • The setting is a handsome man in a scenic area smoking a Salem.

  • 3. Who are the people or groups?
  • The people and groups are the man, cigarettes, and the tobacco company. Also you could include the person viewing this advertisement.

  • 4. What is their point of view around this specific experience?
  • The point of view is the fact that Cigrette smoking is good-- if you are smoking the right brand. Here this question posed is supposed to make the rreader question why they indeed do not like to smoke. This ad presents and answer. Smoking Salems are the best out there, and if you have not tried one, that is why you do not like smoking

  • 5. What are their goals?
  • The goal of this ad is to appeal to the non-smokers of the world. A quite handsome man with wisdom in his eyes asks a simple question that ultimately makes you question your own morals. Their goals are to make you try their cigarettes in hopes to make you think you will like them.

  • 6. What are their assumptions? What are their perceptions?
  • Their assumptions is the fact that people who do not like to smoke, have merely smoke the wrong brand of cigarettes.

  • 7. Are there conflicts? Is there cooperation?
  • There is a conflict between reader and corporation.

  • 8. What are the outcomes?
  • Non-smokers will think that if they smoke Salem's they make like smoking.

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